Half-Day Orientation
Built for teams new to multi-touch attribution. Covers core vocabulary, the main attribution models, and one live mapping exercise using a sample journey from the team's own business.
Get Started
Choose a Format That Matches Your Team's Stage
Some teams need a single afternoon to build shared vocabulary. Others need several weeks of structured sessions alongside a full data audit. The format is chosen based on where a team currently stands, not the other way around.
Formats
Four Ways to Run the Workshop
Two-Day Deep Dive
Includes a full audit of existing tracking and tooling alongside mapping exercises and side-by-side model comparison. The most common format for mid-sized marketing teams.
Multi-Session Cohort
Spread across several weeks with short assignments between sessions. Ends with a written framework document the team can reference going forward.
Ongoing Advisory Sessions
Shorter recurring sessions for teams that already completed a core workshop and want continued facilitation as new questions or data issues come up.
Process
How a Session Gets Scheduled
1
Initial Conversation
A short call to discuss the team's current reporting setup, who would attend, and what questions are top of mind.
2
Data and Tooling Review
A brief look at what tracking already exists before the session content is finalized, so the exercises use real, relevant data.
3
Session Scheduling
Agreement on format, length, and whether the session runs on-site in Rzeszów, elsewhere in Poland, or remotely.
4
Post-Session Resources
Written materials and the working framework document are shared after the session for the team to reference later.
Preparation
What to Have Ready
None of this needs to be perfectly organized beforehand. Rough versions of the following are enough for the session to run smoothly.
- An export of last quarter's channel-level report
- Read-only access to the analytics platform currently in use
- A list of attendees and their roles across marketing, sales, and analytics
- Notes on any prior attribution disagreements worth discussing openly
- A short description of the decision the team is currently trying to make
Questions
Frequently Asked
No. Sessions are designed to work with whatever platform a team already has in place, whether that is a full analytics suite or a simple spreadsheet-based report.
The underlying method applies across industries. The exercises are built around each team's own journey data, so the specific examples used naturally reflect the sector involved.
Yes. Sessions can be facilitated in Polish or English depending on which language works best for the attending team.
Groups tend to work best with a mix of marketing, analytics, and at least one voice from sales or leadership, so the discussion reflects more than one department's view.
The team leaves with a written framework document summarizing the session's findings and the reasoning behind them, along with any exercise materials produced during the day.
Ready to Talk Through Formats
Reach out with a short description of your team and current reporting setup, and we'll follow up to discuss options.